01
Commerce without the compromises
Build around the way your customers actually discover, order, approve and repeat purchases — not around the limitations of a template.
Custom B2B ecommerce & cloud software
Cloud software built around the way your business actually works.
Pinetree Deployments designs, engineers and deploys custom ecommerce platforms, customer portals and operational systems for B2B organisations that have outgrown disconnected tools and rigid off-the-shelf software.
Strategy · Experience design · Engineering · Integrations · Cloud deployment · Ongoing support
platform-topology · live
The limits of off-the-shelf
Off-the-shelf works — until your business stops being standard.
Complex pricing, customer permissions, approvals, ordering rules and disconnected systems are where generic platforms begin to slow teams down. We design the software layer around those realities, so your operation does not have to bend around its technology.
02
Operations without the spreadsheet maze
Bring customer, order, workflow and performance information into a clearer operational environment.
03
Integrations without fragile workarounds
Connect approved third-party services through maintainable APIs, controlled data flows and visible failure handling.
04
Deployment without the drama
Use structured environments, tested releases, monitoring and rollback-aware delivery rather than risky one-off launches.
What we build
One dependable software layer across customer experience and operations.
A custom platform should do more than look polished. It should connect the commercial journey to the workflows, data and decisions behind it.
Custom ecommerce platforms
Purpose-built digital commerce for B2B ordering, repeat purchasing, account-specific experiences, product catalogues and non-standard commercial workflows.
B2B customer portals
Secure self-service areas for accounts, quotes, orders, documents, communications, invoices and support.
Operational CRM and administration
Back-office systems that give teams a clearer view of customers, orders, tasks, exceptions and performance.
API and service integrations
Connect approved payment, accounting, fulfilment, messaging and analytics providers without turning the platform into a collection of brittle shortcuts.
Workflow automation
Replace repetitive manual steps with controlled rules, scheduled actions, alerts and auditable status changes.
Cloud architecture and deployment
Design maintainable application environments with secure configuration, staged releases, backups, monitoring and practical operational documentation.
Designed for real complexity
Built for the parts of B2B commerce that templates usually ignore.
Every business has its own combination of customer roles, pricing logic, approval routes and operational dependencies. We design for that complexity without making the experience feel complex.
- Account-specific pricing
- Role-based permissions
- Quotations and approvals
- Repeat-order workflows
- Product and catalogue rules
- Multi-stage order statuses
- Third-party data synchronisation
- Operational dashboards
- Exception management
- Audit history
- Multi-user business accounts
- Subscription and recurring workflows
Not every feature belongs in every engagement — scope is defined through discovery.
From first decision to production
Clear decisions. Visible progress. Controlled delivery.
01understand
Understand
We map the commercial objective, user needs, operational workflow and constraints before deciding what should be built.
02architect
Architect
We define the system boundaries, data model, integrations, security approach and delivery plan.
03design
Design
We turn complex workflows into interfaces that feel clear to customers and internal teams.
04build
Build
We deliver in testable increments with visible progress and controlled scope.
05validate
Validate
We test functionality, permissions, failure states, accessibility, performance and deployment behaviour.
06deploy
Deploy & improve
We release through controlled environments and support the platform as requirements evolve.
Security as engineering
Security is an engineering discipline — not a footer badge.
Our approach considers access control, encrypted connections, secrets management, data minimisation, backups, logging and controlled deployment throughout the software lifecycle.
The appropriate controls depend on the project, hosting environment, third-party services and agreed scope. We do not claim certifications that have not been independently awarded.
- Server-side authorisation and role boundaries
- Input validation and protection against common web attacks
- Data minimisation and encrypted connections
- Separate environments and rollback-aware releases
- Monitoring, backups and redacted logging
Build the system your next stage actually needs.
Tell us where your current software creates friction, where manual work is accumulating, or what your customers need to do more easily. We will help define a practical route forward.
B2B software projects · Remote delivery · Individually scoped in GBP